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FIRST PEOPLE FIRST

First People First brings together the biggest international jewelry talents in a single brand, creating an incubator capable of highlighting artistry and craftsmanship. Following a painstaking search for style and creativity, Arianna, Chiara and Viky Alessi select the most talented designers that work within the parameters of the Italian quality tradition. The brand philosophy is simple: putting people first! First People First also boasts an illustrious collaboration with ITS (International Talent Support), the high profile international Fashion Design competition that provides visibility, support and a voice to young talents from around the world.